Apple TV just a hobby, confirms Tim Cook

By Claudine Beaumont, Technology Editor Published: 9:19AM GMT twenty-four February 2010

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Tim Cook (left) pronounced that Apple TV was a "hobby", and that the association was right afar focused on mobile inclination Photo: EPA

But Mr Cook pronounced that Apple believed Apple TV that allows people to download movies and TV shows from the iTunes store and watch them on their radio was value one after another creation and investment since there was "something there".

Mr Cook told representatives at Goldman Sachs" annual record discussion in San Francisco that Apple was focused on being a "mobile device company", and that the "vast majority" of Apple"s revenues came possibly from the sale of mobile inclination themselves, or calm that could be used on those devices.

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Apple"s fourth-quarter revenues suggested that of $15.7 billion earned, roughly $12 billion came from the sale of MacBook laptops, iPods and the iPhone, with a serve $1.2 billion warranted from iTunes.

He pronounced that Apple couldn"t wait for to begin shipping the newest mobile device, the iPad, a tablet-style computer that allows users to roller the web, download and review ebooks, and have use of majority of the apps written for the iPhone and iPod touch.

Mr Cook pronounced that Apple had on purpose labelled the entry-level iPad as low as probable to lay down a pen for the rest of the industry. "We didn"t wish to leave a pricing powerful for competition, so we got really assertive on this," he said.

Apple wasn"t disturbed that the iPad competence take afar sales from the company"s alternative offerings, he said: "I"m not losing any nap over cannibalisation."

He pronounced that Apple remained focused on alternative core businesses, such as the Mac range of computers, investing "enormous amounts of appetite and talent" in formulating the majority appropriate probable inclination that would remonstrate Windows users to switch from a Microsoft appurtenance to one using Apple"s Mac handling system.

Mr Cook pronounced the height was "amazingly scalable", and ran on a range of Apple products, from the iPhone and iPod hold to the iPad and the Macs.

"That"s a outrageous rival advantage," he said. "It allows us to innovate at an enormously fast speed with fewer people."

He additionally supposing a glance in to what creates Apple a successful company. "People are the majority critical item by far," he said. "This is the majority focused association I know of, am wakeful of, or have any believe of. We contend no to great ideas each day."

He combined that Apple kept the product line focused in sequence to have it manageable, and, distinct alternative companies, would never only begin "adding this and that" to devices.