Debenhams first with disabled High Street model

By Hilary Alexander, Fashion Director Published: 11:56AM GMT twenty-six February 2010

LEFT: The move follows an proceed to Debenhams by Nikki Fox and Natasha Wood, both incapacity campaigners and presenters of the strike TV show How to Look Good Naked, with a Difference. RIGHT: Aimee Mullins who modeled her specifically forged legs in 1998 for

Debenhams has turn the initial British high travel tradesman to mangle the banned of utilizing infirm models in debate photography.

Shannon Murray, 32, who has been cramped to a wheelchair, given violation her neck as a teenager, will crop up in the store"s arrangement window photography and online.

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The move follows an proceed to Debenhams by Nikki Fox and Natasha Wood, both incapacity campaigners and presenters of the strike TV show, How to Look Good Naked, with a Difference.

Shannon will stick on 3 alternative models, Kate Fullman, a distance sixteen model, Tess Montgomery, a petite 5""4 model, and Tokumbo Daniel, a distance 10 indication who will all crop up in photographs to foster the recently-launched "Principles by Ben de Lisi" range that prides itself on the inclusivity. The pick up starts at distance 8 and goes up to distance 20, with a specific petites range as well.

Debenhams is display an augmenting eagerness to speak up accumulation in to the people modelling the clothes. The new debate follows prohibited on the heels of the sell sequence utilizing distance sixteen mannequins in the windows.

Michael Sharp, Debenhams Deputy Chief Executive, said: "We support for women of all shapes and sizes, immature and old, non-disabled and disabled, so we longed for the windows to simulate this choice.

"When Nikki and Natasha approached us with the idea, we didnt have to think twice. We are unapproachable to be the initial high travel tradesman to broach this. We usually wished we had finished it sooner", he said.

Nikki Fox praised the store for utilizing Shannon in the campaign: "I am so happy and unapproachable that Debenhams has used the infirm indication for such a large campaign. Its a unequivocally big deal. If saying Shannon helps an additional infirm person, afterwards weve finished well."

"Every lady deserves to see great and feel special - that is because there are styles to suit, fit and agree each physique figure in the new Principles range. I think that Shannon looks amazing," combined the designer, Ben de Lisi.

Shannon Murray complemented the tradesman for ancillary infirm models: "I think this is a fanciful step brazen and Im unapproachable to be piece of such a big move towards certain illustration of incapacity in high travel fashion."

Debenhams says that it is committed to utilizing infirm models in alternative photography; a second detailed fire is being organised.

The images will be used in Debenhams stores in Glasgow, Guildford, Oxford Street, London, W1, and Nottingham, with the goal of rolling out opposite all stores in the chain.

At London Fashion Week, in September, 1998, the late Alexander McQueen done catwalk story by utilizing a indication with dual specially-carved wooden, prosthetic legs, that he had designed.

The Irish-American model, Aimee Mullins, 23, was the star of the show, in a cream, ruffled-lace dress and tanned hide bodice. Mullins, a connoisseur of Georgetown University, and a record-breaking competitor in infirm games, was innate but fibula skeleton in her shins. Her legs were amputated next the knee when she was one year old. Mullins had formerly appeared in an book of Dazed & Confused magazine, that was guest-edited by McQueen.