Milan Fashion Week: Moschino Cheap & Chic

By Hilary Alexander, Fashion Director at Milan Fashion Week Published: 10:47AM GMT twenty-six February 2010

Staging a conform show in a road house is zero unless, of course, the road house belongs to you. The smart Moschino Cheap & Chic code did only that in Milan last night (Thursday), to establish Maison Moschino, not, as you competence imagine, a new conform HQ, in the French style, but a 65-room boutique hotel, at Viale Monte Grappa.

Hotels are something of an Italian standing symbol, "must-have" accessory; Armani (Dubai), Versace (Australias Gold Coast and Dubai), Missoni (Edinburgh), and Krizia (Barbuda) are only a little in the five-star conform chain. Maison Moschino is built on the site of the citys oldest railway hire and retains the neo-classical, late 19th century façade.

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Inside, all was 21st century sleek-chic.The run was piled high with trolleys of "Lost and Found" baggage, the brands new luggage line, amidst chairs and stools in thickk cream felt, made similar to animals. In the bar, chair-backs are "dressed" with tiny Cheap & Chic gowns. The bedrooms relate the fun and fantasy of the Moschino legend, and are called "Alice in Wonderland", "Red Riding Hood" and "The Enchanted Forest". The Cheap &

Chic autumn/winter show was staged in a immeasurable cosmetic tent fluctuating out from the accepting area. The transparent cosmetic metal cover was dictated to give flitting Milanese a "freeview", as were the 3D projections of the conform show on the buildings façade.

But you would have had to be a dynamic fashion-watcher, and armed with a immeasurable "umbrello", to dauntless the torrential sleet that lashed Milan last night. Inside the tent, guest sipped champagne and nibbled on canaps as models, representing road house guests, sauntered by the crowd, in tongue-in-cheek ensembles in checked tweed and charming wools, Chanel or Hermes-style, that referenced the informative materialisation well known as shopping, and the complicated lust for labels.

Britpop singer, Pixie Lott, achieved live, and the Italian actress, Middle East Argento, was on the decks