DSG unveils Currys-PC World megastores on eve of Best Buys arrival in Britain

By James Hall 521PM GMT nineteen March 2010

DSG unveils Currys-PC World megastores on eve of Best Buy"s attainment in Britain

The retailer, that owns the Currys, Personal Computer World and Dixons brands, has identified 70 locations in the UK where it plans to open the shops over the middle term, up from a prior aim of 50 locations.

DSG will additionally open 60 supposed "2-in-1" stores this year. These shops will mix the Currys and Personal Computer World formats. The organisation will outlay �120m in the stream monetary year on new formats, and �150m subsequent year.

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The moves come on the eve of the attainment of Best Buy, the world"s largest electricals retailer, in to the UK. The US chain"s initial European store will open in Thurrock sell play ground in Essex subsequent month, only 100 metres from a not long ago non-stop Currys megastore.

Speaking at Currys" Thurrock megastore John Browett, the former Tesco senior physical education instructor who is right away DSG"s arch executive, pronounced that the new store pull was not timed in sequence to neutralize the Best Buy threat.

"The business in the finish will judge," he said.

The megastore outlets are around 70,000 block feet in distance stand in the distance of a normal store and sell products from washing machines to computers to fridges to computer games. They will begin offered 3D televisions inside of weeks. The stores additionally enclose proof theatres, receptive to advice booths and Apple and Microsoft branded areas.

Mr Browett pronounced that the normal sum sales boost at the megastores and 2-in-1 stores is around 50pc. The association that additionally has large bondage in 10 alternative countries has set itself a aim of achieving a 3pc-4pc lapse on sales in the middle term. The figure at the impulse is 1pc.

Sasha Kolb, the store physical education instructor of the Currys megastore in Thurrock, was paid for over from Media Markt in Germany to run the store. He was at the German electrical sequence for eighteen years. He pronounced that DSG is ready for Best Buy"s arrival.

"Are we ready? Yes. What do you think? I think that [the Currys megastore] is one of the majority pleasing electricals stores in Europe," he said.

DSG has launched initiatives such as "Follow-Me-Home", whereby the store will broach an object to a customers" home on the day of squeeze and implement it.

Mr Browett pronounced that DSG has no plans to pause the Personal Computer World brand. "People think I have a dim plan to close Personal Computer World. Why would I? It is the majority successful computer format in the story of retail," he said.