Supersize K-cup bras arrive on the high street

By Laura Donnelly 1022AM GMT thirteen March 2010

Purchases of bras for those with D to G cups have risen by 50 per cent year-on-year given 2005, and right away comment for one in 4 bra purchases Photo ALAMY

For years, women with large chests have struggled to find the right support, with majority of those with the top crater sizes usually served by dilettante bra outlets.

Now, one dialect store is to begin stocking a K-cup brassiere, in reply to the flourishing numbers of women with intensely large busts.

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Selfridges has taken the preference to batch the supersize bra after saying a surge in sales of slip in incomparable sizes.

Purchases of bras for those with D to G cups have risen by 50 per cent year-on-year given 2005, and right away comment for one in 4 bra purchases, the store said.

The �32 model, done by oppulance code Fantasie, and formerly stocked usually in dilettante shops, is over 4 feet in circumference, with each crater measuring one and a half feet at the widest part.

It uses additional thick straps to yield enough support.

Helen Attwood, Selfridges Buying Manager for Lingerie, pronounced direct for large bras followed the direction for the normal lady to weigh some-more than those of prior generations.

She pronounced "We are saying some-more direct for the incomparable sizes and generally for fashionable, voluptuous bras in bigger sizes for younger women.

"We are in ubiquitous removing heavier and thus some-more women have incomparable busts, but it can even shift depending on the time of the month."

Already, 10,00 women have paid for the K-cup from dilettante shops, manfacturers Fantasie said.

The majority renouned bra distance in the UK is a 36D, up from a 34B only a decade ago.

Dr Joanna Scurr, a techer in biomechanics at the University of Portsmouth pronounced "Breasts are removing bigger but the not only since we are removing heavier."

The university has carried out investigate that carefully thought about 300 British women over 4 years and found an enlarge in the distance of the normal bosom, in any case of the womans weight.

Dr Scurr pronounced "We dont nonetheless know the reason but it has positively done women most some-more wakeful of the need for scold support."

Studies have found 85 per cent of women wear a really bad propitious bra, with majority women underestimating their crater size, and overestimated the dimensions around their back.

Until now, the largest bra on the high travel has been the J-cup, launched by Marks and Spencer 3 years ago.

The K-cup is accessible at Selfridges in London and Manchester Trafford.